In today’s society have we become so consumed by the transaction, whether it be a sale, a product, a negotiation or an office meeting. Have we lost our human touch! With many of us surrounded by an abundance of human beings and equally engulfed in digital technology. We have forgotten about the relations we build, culture and…
The majority of your leads won’t automatically convert into sales by simply being sent through your conversion funnel. It will often require additional help to produce the conversion. Here are eight tips to help your business convert more leads into sales. 1. Offer an incentive Name one person that doesn’t like free stuff….
The branding journey has been a winding but fruitful one for Vincitore Shoes. Its director, Ms Nita K, shares her experiences in branding and the tips she has learnt along the way. Published by SPRING Singapore Ms Nita K, director of Vincitore (meaning ‘winner’ in Italian) Shoes, is no newbie to men’s shoes – she…
You’ve heard it time and time again. It’s cheaper to get past customers to purchase again than it is to find new customers. This is true for most businesses, especially in the crowded online e-commerce arena where ad impressions, clicks and conversions always seem to be increasing in cost, making new customers more and more…
As a store owner, you understand the importance of beautiful design across your online presence. You know that great design leads to more sales and more revenue. However, if you are like most online store owners you probably don’t have a design background and years of experience with tools like Photoshop and Illustrator. So how can you…
In today’s digital age, how would you feel as a small business if you found out that 90% of customers say that their buying decisions are influenced by online reviews? I’d imagine that you’d perk up and either pat yourself on the back if your business already has a strategy in place for acquiring reviews and managing…
Do you have lots of visitors but not a great deal of sales? In other words, are you having trouble converting customers? It’s a condition that affects many online stores. But don’t worry: It can be fixed. There are lots of reasons for people being hesitant to buy from you after they visit your online…
We are exposed to hundreds of online advertisements daily, whether we’re searching on Google or browsing on Facebook. Some ads are relevant and get your attention, while most are just scrolled past. How can you make your ads stand out and encourage users to click through in such a saturated market? Here are 5 tips…
How do some small businesses like Diamond Candles (230,000+ Facebook Fans), Luxy Hair (708,000+ YouTube Subscribers) and DodoCase (Winner of Shopify’s Build-a-Business Contest) break through in their hyper-competitive niches and become market leaders in less than a few years? One of the most important factors in creating a successful eCommerce business is knowing what to sell online. Finding the perfect product(s) to…
It’s an easy mistake. Even professional copywriters make it sometimes: writing product descriptions that simply describe your products. Why is it wrong? Because product descriptions need to sell your products. Let’s have a look at nine simple ways to persuade your web visitors with product descriptions that sell. 1. Focus on Your Ideal Buyer When you write…
